Graphic Design Terms Everyone Should Know
Oct 18
It can be hard to communicate with a design team on a project when the designers speak their own language. That's why we have a rundown of words you may come across frequently that can save you fro...
Continue ReadingCustomer Experience + Branding: The Relationship Goals of Marketing
Apr 3
Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand's values. But the truth is, positive customer experiences can be difficul...
Continue Reading5 Fail-Proof Ideas for Your Business Instagram
Mar 27
What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it - Instagram. This photo and video sharing social platform have re...
Continue ReadingLeading the Workplace: How to Develop Your Leadership Skills
Feb 3
Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we've got good news for you. No matter what your current position is lik...
Continue Reading5 Healthy Tips for Business Trips
Dec 13, 2025
So, you're traveling for work again. There are only 365 days in the year, can you recall how many days you've been on the road? It doesn't matter if you are traveling internationally to Hong Kong,...
Continue ReadingCorporate Social Responsibility and the Beauty of Giving Back
Jul 4, 2025
Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn't it? But it doesn't h...
Continue ReadingBranding 101: Let’s Talk Logos
Apr 30, 2025
A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...
Continue ReadingUsing Customer Profiles to Find the Perfect Promo Products
Feb 26, 2025
When business owners are asked about the customers they serve, many times, their response is: "Well, we serve everyone..." If a company served everyone, it would be impossible to build a successfu...
Continue Reading6 Benefits of Customer Loyalty Programs
Feb 18, 2025
Everybody loves getting new business - it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into generating...
Continue ReadingYour Product Decorating Questions Answered
Nov 24, 2024
You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...
Continue ReadingThe Power of Promo: Why People Love Freebies
Oct 19, 2024
Getting free items can feel like winning the lottery. Whether it's a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something for ...
Continue ReadingThe History of Promotional Products
Oct 12, 2024
If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...
Continue ReadingHow to Protect Your Business From Hackers
Sep 6, 2024
Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluab...
Continue ReadingThe Best Apps For Organization
Aug 16, 2024
For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year - especially in an increasingly digital age where social media, a million calendar reminders...
Continue Reading6 Things You're Missing Out on by Not Using Promotional Products
Apr 29, 2024
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue ReadingGraphic Design Terms Everyone Should Know
Apr 7, 2024
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...
Continue Reading6 Reasons You Need a Company Store
Mar 24, 2024
As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...
Continue ReadingImprint Everything: A Guide to Printing Methods
Mar 2, 2024
Once you've found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decorati...
Continue ReadingHow Promo Products Can Tell Your Brand's Story
Oct 20, 2023
Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...
Continue Reading7 Ways to Instantly Make Your Website More User-Friendly
Jul 9, 2023
With more and more people preferring to conduct business exclusively online, a user-friendly website isn't just desirable, it's required if you want to be successful. These seven tips will help you...
Continue ReadingWhy You Need Promotional Products
Jun 10, 2023
In a world of ever-changing advertisement trends, there is one marketing solution that never grows old - promotional products. Studies show promotional products were ranked as the highest advertisi...
Continue Reading6 Things You're Missing out on by Not Using Promotional Products
Jan 31, 2023
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue ReadingHow to Choose Uniforms the Whole Team Will Love
Jan 9, 2023
If you've been in the workforce for a couple of years, you've probably had to wear a company uniform at one point or another! Across all industries, trades, and professions, uniforms are common - t...
Continue Reading8 Graphic Design Mistakes to Avoid
Dec 25, 2022
From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...
Continue Reading5 Simple Tips to Organize and Run Effective Meetings
Dec 18, 2022
If you work from 9 to 5, chances are you've sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn't matter the industry you are in, meetings are inevitable....
Continue ReadingYour Brand Is Your Business - Market It!
Nov 18, 2022
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...
Continue ReadingGiving Back: The Importance of Corporate Social Responsibility
Nov 10, 2022
Whether you're putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a better ...
Continue Reading5 Ways to Boost Employee Morale
Jul 22, 2022
When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...
Continue ReadingYour Guide to Promotional Shirts
Jul 8, 2022
If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...
Continue ReadingThe Secrets to Attracting Ideal Customers
Jun 30, 2022
You put together the business plan, signed the lease, designed an informative website and...*crickets*. It can be pretty discouraging when you put in the effort, but you're not attracting your id...
Continue Reading5 Tips for Boosting Social Media Engagement
Mar 12, 2022
Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...
Continue Reading6 Helpful Tips to Address Unhappy Customers
Dec 21, 2021
It's the moment you dread. The phone call you don't want to pick up. The review you're scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming and humiliatin...
Continue ReadingHow to Make Rush Orders Less Stressful
Oct 3, 2021
Whether you just found out you need products for an event soon, or someone forgot to place an order, sometimes rush orders just happen. And that's okay! Getting your order in last minute doesn't me...
Continue Reading9 Useful Apps for Sales & Marketing Professionals
Sep 25, 2021
Your phone's ringing off the hook. You've got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how you're ever...
Continue ReadingWhy You Should Be Having More Fun at Work
Jul 29, 2021
In the past, the words "work" and "fun" were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enjoying yourself at wor...
Continue ReadingHow One Hour Can Determine Your Success
Jun 30, 2021
After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ...
Continue ReadingLanyards: Everything You Need to Know
Mar 21, 2021
When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...
Continue ReadingThe Power of Perceived Value
Mar 6, 2021
In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...
Continue ReadingSustainability & Environmental Responsibility: Why it Matters
Oct 20, 2020
As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...
Continue ReadingGeneration Z vs. Millennials: What’s the Difference?
Oct 13, 2020
We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, "killing" chain restaurants, and being social media obsessed. But what actually defines a millenn...
Continue ReadingHow to Put Together an Onboarding Kit
Sep 14, 2020
Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...
Continue Reading4 Ways to Improve Communication
Aug 9, 2020
Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you're at the movie...
Continue ReadingHow to Juggle Work and Life Balance Like a Boss
Jul 11, 2020
Sometimes life gets hard. You don't have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can ge...
Continue ReadingHow Promo Products Can Make a Lasting Impression
Apr 1, 2020
How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...
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